Houzz About Page

Before

Copy was cold and impersonal, and did not seem targeted at real users of the site. I wanted to tell the story behind Houzz, and reframe the site as a community, rather than a “platform.”

about-us-before

Updated

I updated the copy to tell the story of Houzz and create more human interest.

about-us-after

Copy:

About Houzz

Houzz started with a house.

When founders Adi and Alon remodeled their home, they started the way these projects often do: with a tall stack of magazines and referrals for home professionals from people they knew. But after those piles of torn out pages failed to make their dream a reality, they felt stuck. There had to be a better way.

So they build Houzz. A place to browse and save beautiful home photos. A place to find the right design and construction professionals. A place to connect with others who have been there too. Houzz started as a side project but has become a community of more than 20 million homeowners, home design enthusiasts and home improvement professionals—across the country and around the world.

Whether you are starting a complete kitchen remodel or just looking for the perfect bedside table, the Houzz community of homeowners and professionals is here to help. And when you are ready to start your project, Houzz is the best way to get inspired, discover products and to find and collaborate with the perfect architect, designer or contractor.

Welcome to Houzz.